Bruce T. Pettet

President and Chief Executive Officer
Collective Licensing International

Bruce Pettet is President and CEO of Collective Licensing International, LLC (CLI), a Denver, CO-based leading youth-lifestyle performance and global licensing firm. Pettet founded Collective in January 2004 and has created and executed the strategic architecture for a growing portfolio of some of the world’s most recognized and authentic youth lifestyle and performance brands including Airwalk®, Above The Rim®, Vision Street Wear®, Clinch Gear™, Hind®, Sims®, Lamar® and LTD® brands.

Before forming CLI, Pettet served as President and CEO of Airwalk International. Pettet’s leadership created an award-winning company culture, which has been voted one of Denver’s top companies to work for by 5280 magazine.

Previous to Airwalk, Pettet held a long tenure at Brooks Sports, Inc. from 1995-2000, ultimately serving as the company’s President and CEO. He achieved record revenue growth and profits at a time when that industry experienced flat or lower sales growth.

Sporting Goods Business named Pettet an “Industry Pacesetter” as an executive that will shape the future of the sporting goods industry, and was named one of the Marketing 100 by Advertising Age magazine. He was also recognized as a “Next Wave” top footwear industry executive in a Power 50 issue of Footwear News.

An avid outdoor sports enthusiast, Pettet holds a B.S. in Management from Pepperdine University, a certificate degree in entrepreneurship from California State University at Fullerton, and he has completed Executive Education in Business Strategy at Dartmouth University. Pettet currently serves on the board of directors of Mrs. Field’s Famous Brands, LLC.