Collective Brands Performance + Lifestyle Group
Collective Brands Performance + Lifestyle Group is a leading provider of iconic performance and lifestyle brands, each with unique personalities and strong marketplace positions focused on distinct and targeted consumer segments. The company was renamed in 2009 to elevate the strength and diversity of our brand portfolio, which includes Saucony®, Sperry Top-Sider®, Keds®, and Stride Rite®.
Saucony is a leading running lifestyle brand that fuses performance, innovation and style to produce award-winning footwear and apparel. Our vision is to create the next great global athletic brand by leveraging our leadership position in the running channel. For people who love to run, Saucony creates the best shoes and gear on the planet, because we are tirelessly devoted to inspiring every runner on every run, on every day. At Saucony, we run.
At Sperry Top-Sider, our vision is to become the #1 authentic nautical lifestyle brand for men, women and children across the globe by sharing our passion for life in, on and around the sea. We create for performance, build with quality and design for an enduring sense of style. Sperry Top-Sider has been an Authentic American Original since 1935 when Paul Sperry designed the first boat shoe for sailors. Our brand and our products are for people like us drawn to the surf, sun and soul of the ocean.
Keds is an iconic fashion brand that started a footwear revolution in 1916 by creating the world’s first sneaker. Our mission is to be the first choice in canvas for the millennial consumer, and through our Keds and Pro-Keds brands, we aspire to reflect the American style and culture of today. Collectively, we stand for a unified spirit, shared creativity, and individual style. We are the world’s first sneaker- now and forever.
The Stride Rite Children's Group's vision is to be the pre-eminent footwear company for kids by creating a portfolio of quality brands that kids love and mom's trust. With every step and every move, we bring inspiration, delight, style and wellness to children, both in play and in life. We are the champions and innovators of healthy fun. We know kids best, and we want to be mom's first choice for premium children's footwear.
With an expanding global presence in more than 80 countries, the brands within the Collective Brands Performance + Lifestyle Group sell products predominantly through wholesalers in a wide variety of retail formats, including premier department stores, independent shoe stores and specialty and boutique retailers. Stride Rite also sells its children’s products through more than 350 wholly-owned Stride Rite stores that are located in malls and select factory outlet centers throughout the United States.
