Guiding Principles

Collective Responsibility is more than an initiative; it’s a way of life. Our Guiding Principles provide the strategic foundation for our associates to act responsibly. 

Together as a team, and individually as team members, we will passionately:

Delight the Customer

We will act with the customer in mind and deliver a great experience by anticipating the marketplace and exceeding expectations.

Show Respect

We will value everyone in all aspects of our business and embrace differences to cultivate an inspiring, fun and productive atmosphere.

Inspire Possibilities

We will deliver creative and innovative ideas in order to continuously improve; and by embracing change, we will learn and grow.

Deliver Excellence

We will be accountable to achieve results through consistent execution and quality in everything we do for our stakeholders.

Do What’s Right

We will act with courage, demonstrate honest and ethical behavior and be responsible to our customers, our shareholders, our communities, our planet and each other.