stride rite(R) Gets Its Glitzy On with the New Glitzy Pets by
Quirky, Fun Friends that Sparkle and Shine Bring Shoes
to Life for Back-to-School in Stylish Designs
(Lexington, MA) August 9, 2010 – Stride Rite Children’s Group, a leading provider of premium children’s footwear, today will shine the spotlight on girls this back-to-school with the new Glitzy Pets by stride rite® collection headlining in all stride rite retail and leading specialty retailers. Lights, camera, meow! With cool and quirky collectible charms and bright colored prints, every fashionista will sparkle and shine turning school hallways into fashion runways.
“Creating exciting product that kids love, while delivering the stride rite quality and fit moms trust, helps make back-to-school shopping easy. Glitzy Pets by stride rite, the latest back-to-school collection for girls, is a great example,” said Sharon John, president of Stride Rite Children’s Group. "With lots of glitz and glam, these trend-rite shoes and their fun pet charms that girls will want to collect and trade are sure to please, while mom can feel good that she has made a quality footwear choice."
Meet the Glitzy Pets:
- Winks is girly, confident and the epitome of girl power. She is all glam, all the time and loves being the cat’s meow.
- Diggy loves to dance every chance she gets! She is loyal, kind and very cuddly, too. Diggy is a BFF (best friend forever!).
- Mixy is obsessed with all things musical and making all the girls giggle with her silly jokes. She is one funny bunny!
- PomPom is everyone’s #1 fan – the always cheery cheerleader for her friends. Go PomPom, go!
The collection debuts with four stylish shoe designs in fun patterns and sparkly prints – with each big girl size featuring its own Glitzy Pet! The sizes range from toddler 7 to youth 3, suggested retail at $38 to $48 and are currently available in stride rite retail stores, online at www.striderite.com, as well as through stride rite retail partners. Visit www.striderite.com to find a local listing.
About Stride Rite Children’s Group, Inc. and Collective Brands, Inc.
The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Collective Brands, Inc., markets the leading brand of premium children's footwear in the United States under such brands as stride rite® , Saucony® Kids, Keds® Kids and Sperry
Top-Sider® Kids, among others. For over 90 years, the company has designed and engineered footwear specifically to meet the needs of growing children. stride rite’s vision is to be the pre-eminent footwear company for kids with a portfolio of quality brands that kids love and moms trust.
Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units covering a powerful brand portfolio, as well as multiple price points and selling channels including retail, wholesale, franchising, ecommerce and licensing. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its nearly 4,500-store retail chain, with its brands Airwalk®, Dexter®, Champion®, Zoe & Zac™, the first-ever affordable green footwear brand, and designer collections Lela Rose for Payless, Unforgettable Moments by Lela Rose, Christian Siriano for Payless, Isabel Toledo for Payless and STLP x Airwalk, among others; Collective Brands Performance + Lifestyle Group, focused on lifestyle and performance branded footwear and high-quality children’s footwear sold primarily through wholesaling, with its brands including stride rite®, Keds®, Sperry Top-Sider®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit, with such youth lifestyle brands as Airwalk®, Vision Street Wear®, Sims®, and Lamar®, among others. Information about, and links for shopping on, each of the Collective Brand’s units can be found at http://www.collectivebrands.com/.
CONTACTS:
Emily Hollenbeck
Duffy & Shanley, Inc.
ehollenbeck@duffyshanley.com
(401) 274-0001 x432
Malinda Freitas
Stride Rite Children’s Group
malinda_freitas@striderite.com
(617) 824-6231