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“The opportunity is there if you are willing to take the steps to make yourself more marketable.”

- Curtis Snell

Collective Brands Announces Participation in March Investor Events

TOPEKA, KS, Feb 19, 2010 (MARKETWIRE via COMTEX) -- Collective Brands, Inc. today announced that the Company will present next month at the Bank of America Consumer Conference and participate in other investment community events.

Collective Brands will present at the Bank of America Conference on Thursday, March 11. Matt Rubel, Chairman, Chief Executive Officer and President, will present beginning at 10:40 a.m. ET. The conference will take place at the Palace Hotel, New York, NY and will be webcast.

Collective Brands will also have an investor relations-only presence at three other events in March: the Morgan Stanley Field Trip in Dallas; the Sidoti & Co. Conference in New York; and the Citi Retail Conference in New York.

Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. Collective Brands, Inc. is the holding company for Payless ShoeSource, Collective Brands Performance + Lifestyle Group, and Collective Licensing International. Payless ShoeSource is the largest specialty family footwear retailer in the Western Hemisphere. It is dedicated to democratizing fashion and design in footwear and accessories and inspiring fun, fashion possibilities for the family at a great value. The Collective Brands Performance + Lifestyle Group markets lifestyle and performance branded footwear for children and adults sold primarily through wholesale and retail under well-known brand names including Stride Rite, Saucony, Sperry Top-Sider, Keds, and Robeez. Collective Licensing International is a leading youth lifestyle marketing and global licensing business. Information about, and links for shopping at, each of Collective Brands' units can be found at www.collectivebrands.com.

Contact:
James Grant
(785) 559-5321


SOURCE: Collective Brands, Inc.